Create a space where potential customers can consent to being marketed to.
Provide businesses a place to market to an interested and engaged audience.
From having our videos interrupted with ads for products we've already purchased to calculating the huge budget needed to effectively promote our own business on the internet, we have faced the modern annoyances of online marketing on both sides of the coin. Seeing the tons of unread promotional emails and the huge budget needed to effectively promote our own business through conventional digital marketing programs, we figured there must be a way to improve this situation.
We thought how efficient can these ads be if people are actively paying to never see them? How much are small businesses paying for these inefficient ad placements? What started as brainstorming session hoping to figure out how online marketing could be less intrusive, birthed the idea to create something new and develop our own platform.
A platform that uses the same social technology that advertisers use to target us to give the consumer more control on how they interact with ads they might actually want to see.
